"This is Really Coming Out?"… That Ramen, That Snack from 'KDH'! Nongshim and Netflix's 'Unprecedented' Collaboration

"Is that Shin Ramyun?"

A delightful suspicion raised by countless K-fans while watching the global hit Netflix animation 'K-Pop: Demon Hunters (KDH)' has become a reality! Now, you can find the very cup noodles and snacks that the main character 'Joy' deliciously ate in the animation, directly at your local convenience store. Nongshim has officially announced its collaboration with Netflix to limitedly release Shin Ramyun and Saewookkang featuring 'KDH' characters worldwide.

'Fan Speculation' Turns into 'Official Collaboration'… Unprecedented 'Fan-Made' Marketing

What makes this collaboration even more special is that it didn't start with a company's planning but with fans' 'voluntary discovery'.

When 'KDH' was released last June, domestic and international fans who saw scenes of 'Htrxx' idol group members eating cup noodles and snacks engaged in heated online discussions. Analysis from fans' 'eagle eyes' poured in: "Red packaging with 'Shin' (神, meaning god) instead of 'Sin' (辛, meaning spicy) on the ramen," "A company named 'Dongshim', similar in pronunciation to Nongshim," "That shrimp-shaped snack is definitely Saewookkang."

Nongshim responded directly to this passionate fan reaction. Nongshim stated, "This collaboration was made possible thanks to consumers voluntarily discovering Nongshim products within 'KDH' and joyfully sharing them," turning fans' imaginations into reality.

So, What Products Are Coming Out?

These collaboration products are scheduled for limited sale starting late this month in major countries worldwide, including Korea, North America, Europe, Oceania, and Southeast Asia.

Character Collaboration Products:
- Shin Ramyun (Bag): Htrxx, Saja Boys, and the tiger Derpy on the packaging!
- Saewookkang
- Shin Ramyun Tummba All-Purpose Sauce (New Product!)
⭐Special Limited Edition⭐:
- 'KDH' Special Edition Cup Noodle: A product that perfectly replicates the cup noodle shape from the animation. (200% Collectible Value!)

Nongshim also plans to reach out to fans through various SNS events and offline pop-up stores, so if you're a 'KDH' fan, you absolutely shouldn't miss it, right?

The Great Synergy of K-Content

Beyond K-Pop and K-Dramas, now is the era where K-Animation is sweeping the world. This case, where the success of 'KDH' drives the global popularity of 'Shin Ramyun' and 'Saewookkang', which then leads to an official collaboration, clearly demonstrates the immense synergistic effect created by K-Content. Now, a truly spectacular scene will unfold, with fans worldwide watching 'KDH' and eating Shin Ramyun together!

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"This is Really Coming Out?"… That Ramen, That Snack from 'KDH'! Nongshim and Netflix's 'Unprecedented' Collaboration