'Tiger Badge' That Sold 2 a Day, Becomes 'Open Run' Sensation Thanks to 'K-Pop Demon Hunters'… What's the 'Hit' Goods at the National Museum of Korea?
"Yesterday, it was dead stock; as of today, it's an 'open run' sold-out item!"
A 'tiger badge' at the National Museum of Korea, which sold an average of 2 pieces a day and was ignored among countless popular goods. This ill-fated souvenir is writing a 'reverse-run' (resurgence) myth, selling **38,000 units** in just one month, fueled by the global success of the Netflix animation 'K-Pop Demon Hunters' (KDH). What is the identity of this 'hit' merchandise that is now impossible to buy online?
1. Overview of the Phenomenon: From '2 a Day' to '38,000 a Month'
According to the National Museum of Korea Foundation, the sales of the 'Magpie Tiger Badge' have seen a truly 'epoch-making' transformation.
- Before (August last year ~ May this year): Monthly average sales of 66 units (2.2 units per day)
- After (July this year): Monthly sales of 38,104 units
It has surged by over **577 times**. The 10 rounds of online pre-orders sold out in an instant, and even if ordered now, it won't be received until December, making it a true 'can't buy even if you want to' item.
2. Secret of Popularity: 'Duffy' the Tiger from Netflix 'KDH'
How did this unpopular badge become a 'trendy item' overnight? The secret lies in **'Duffy'**, the tiger character from 'KDH'.
'Duffy', the tiger character who accompanied the magpie and received great love in 'KDH'. However, with no official character merchandise yet released, fans discovered the National Museum of Korea's 'Magpie Tiger Badge', which bore an astonishing resemblance to 'Duffy', and began purchasing it as an 'alternative merchandise'!
3. So, How Can You Buy It? (Purchase Strategy Guide)
If you want to get your hands on this badge now, there's only one way.
- 💻 Online (Muds Shop): Virtually impossible to buy. All 10 rounds of pre-orders have sold out, and regular sales are scheduled to resume from January next year.
- 🏃♂️ Offline (National Museum of Korea): The only hope. Approximately 1,000 units are restocked each week, but they **sell out on the day of restock**. If you want to purchase one, you have no choice but to do an **'open run'** by arriving at the museum at opening time (10 AM).
'The Power of Content', and the Dilemma of 'Ethical Production'
The resurgence of the 'Magpie Tiger Badge' is a symbolic event demonstrating that well-crafted 'content' can generate enormous added value from an unexpected place.
- What do you think of the 'reverse-run' myth of a museum badge that once sold only 2 a day? The 'power of content' is truly amazing, isn't it?
- Does 'Duffy' the tiger from Netflix really resemble the 'Magpie Tiger Badge' from the museum? What are your thoughts?
- If you were the producer, would you choose 'mass overseas production' to meet the surging demand? Or would you insist on '100% domestic production' and 'quality', even if it means slower delivery?
The foundation's commitment to 'insisting on domestic small-to-medium enterprise production for quality maintenance', while leading to a 'sold-out crisis', isn't it paradoxically enhancing the value of this merchandise even further?
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