Virtual Becomes Real! Netflix 'Saja Boyz' Dominates Billboard Hot 100… 'RM & TWICE' Effect?
"An animated character, 2nd on Billboard?"
The phenomenon of the Netflix animated film 'K-Pop Demon Hunters' (hereinafter 'KDH') has perfectly conquered the Billboard charts in the real world, beyond the screen. An unprecedented event has occurred: 8 OST songs sung by the virtual idol group 'Saja Boyz' from the film simultaneously entered the Billboard main singles chart, the 'Hot 100'.
1. Overview of the Event: Virtual Idols 'Conquering' Billboard
According to the latest charts released by Billboard today (the 6th) (dated August 9th), 'KDH' OST has been storming the charts for the 4th consecutive week.
- Hot 100 (Singles Chart):
- 2nd: Golden (maintaining 2nd place for 2 consecutive weeks)
- 9th: Your Idol
- 16th: Soda Pop (song produced by BTS RM)
- 19th: How It's Done
- 28th: Free
- 29th: What It Sounds Like
- 33rd: Takedown
- 67th: Takedown (Sung by TWICE JIHYO, JEONGYEON, CHAEYOUNG)
- Billboard 200 (Albums Chart):
- 2nd: 'K-Pop Demon Hunters' OST Album
- Global Chart:
- 1st: Golden (simultaneously topping 'Global 200' and 'Global 200 (Excl. US)')
2. Secret to Success? The Addition of 'BTS RM' and 'TWICE'
The background to how a 'virtual' group could dominate 'real' charts lies in the support of top K-Pop artists.
- RM's 'Midas Touch': 'Soda Pop', which ranked 16th on the 'Hot 100', as previously known, had BTS's RM participating in its production, gathering global attention even before its release.
- TWICE's 'Super Power': The OST track 'Takedown' features a special version sung by TWICE members Jihyo, Jeongyeon, and Chaeyoung, separate from the 'Saja Boyz' version. This song also charted on the 'Hot 100', proving the powerful influence of the global 'ONCE' fandom.
A New 'Worldview' Opens for K-Pop
The success of 'K-Pop Demon Hunters' is a monumental event that shows K-Pop can now expand infinitely beyond just music, into an 'IP (Intellectual Property)' business with a solid story and worldview.
- What do you think about Netflix's 'K-Pop Demon Hunters' OST dominating the Billboard charts? It's truly hard to believe it's 'virtual'!
- Among 'Saja Boyz' songs, what's your 'favorite song'?
- Do you think there will be more collaborations between 'virtual idols' and 'real artists' in the future, like RM's production and TWICE's featuring?
Now, a new era of K-Pop has begun, where 'virtual idols' stand shoulder to shoulder with real K-Pop stars.
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