Coupang Play Introduces 'Sports Pass'! Why the 'Heated Debate' Among Football Fans Over an Additional ₩9,900 Per Month?
Coupang Play, a strong player in the domestic OTT market, has introduced a 'selectable add-on service' for specific content, in addition to its core paid membership, 'Wow Member'. The first one is the 'Sports Pass' for sports content, including overseas football. News that major tournaments like the Club World Cup can be watched for an additional monthly fee of ₩9,900 has sparked a 'heated debate' among football fans.
Let's take a detailed look at what the Coupang Play Sports Pass is, how much it costs, and what kind of reactions it's getting from fans! What is the reason behind the complaints like 'Wow members have to pay too'?
Coupang Play 'Sports Pass' Introduces! Additional ₩9,900 Per Month
Coupang Play announced on May 9th the introduction of selectable add-on services provided by specific categories, and the sports genre was the first to be launched. And today (11th), it officially announced that the 'Sports Pass' will be implemented starting from June 15th.
- Price: The price of the 'Sports Pass', which any existing Wow member can subscribe to, is ₩9,900 per month.
- Adding the existing Wow membership fee of ₩7,890 per month, the total amount for watching sports content becomes ₩17,790 per month.
- Implementation Date: The Sports Pass will be implemented from June 15th.
From Club World Cup to 3 Major Overseas Football Leagues... What's in the 'Sports Pass' Content?
This 'Sports Pass' includes a variety of premium sports content that is attracting significant attention from football fans.
- Major Broadcast Content: 3 major overseas football leagues, Club World Cup (FIFA Club World Cup), NBA, NFL, F1, etc.
- Club World Cup Highlight: In particular, the 2025 FIFA Club World Cup, which will be held from June 15th to July 14th, will be broadcast as Sports Pass content. This tournament is a major event where 32 football clubs representing 6 continents compete for a total prize money of $125 million (approximately ₩170.8 billion). 12 European powerhouses like Real Madrid and Bayern Munich will participate, and Ulsan will represent the K League from South Korea.
- Existing Benefits Maintained: National team matches, K League, and Coupang Play Series matches can still be watched with the existing Wow membership.
"Wow Members Have to Pay Too?" Why the 'Heated Debate' Among Fans?
Various reactions are emerging among football fans regarding Coupang Play's introduction of the 'Sports Pass'.
- Positive Reactions: Some fans are reacting positively to the fact that they can watch various premium sports content all in one place.
- Negative Reactions: However, there is considerable dissatisfaction with charging existing Wow members an additional fee. This is why complaints like "Wow members have to pay too" are being heard. Especially since Coupang Play has been providing various content with just one Wow membership until now, some existing Wow members who enjoyed sports are expressing disappointment about the switch to 'paid broadcasting'.
Coupang Play is introducing the 'Sports Pass', which costs an additional ₩9,900 per month, starting from June 15th. With premium sports content including the 2025 FIFA Club World Cup and 3 major overseas football leagues, there is heated debate among football fans, along with anticipation, regarding whether 'Wow members also have to pay'.
Attention is focused on what changes this 'Sports Pass' will bring to the domestic sports broadcasting market and how fans will choose.
What do you think about Coupang Play's introduction of the 'Sports Pass'? Are you willing to pay the additional monthly fee of ₩9,900 to use the Sports Pass? Let's talk about it in the comments!
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