Baemin Yes, Starbucks No? 'Livelihood Recovery Consumer Coupon' Usage, Focusing on Confusing Exceptions (Summary)

"Where on earth can I use this?"
The **'Livelihood Recovery Consumer Coupon (Support Fund)'**, which starts accepting applications on July 21st! However, when you actually try to use it, you might often find yourself confused, wondering "Why is this allowed, but that isn't?" This is especially true because the usage criteria for **franchises, delivery apps, and large supermarkets**, which many people use, vary widely. The reason why 'Baedal Minjok' is allowed but 'Starbucks' is not! We have perfectly summarized the most confusing aspects of consumer coupon usage.

1. Basic Principles: Where and Until When?

First, it's important to understand the broad principles to avoid confusion.

Usage Area: Can only be used **within the jurisdiction of your registered metropolitan city/province or city/county**.
Usage Location: **Small business establishments** with annual sales of ₩3 billion or less (markets, neighborhood marts, restaurants, beauty salons, etc.)
Not Usable: **Large supermarkets, department stores, corporate supermarkets (SSM), online shopping malls, entertainment businesses, gambling industries**, etc.
Usage Deadline: **Until November 30, 2025** (Any unused balance after this period will be reverted to the state)

2. The Most Confusing 'Franchise' Usage: The Difference Between 'Directly Managed Stores' and 'Franchised Stores'

For franchises, whether it's a 'head office directly managed store' or a 'personally franchised store' determines whether it can be used.

✅ 'Franchised Stores' are Usable: 'Franchised stores' operated by individual owners are classified as small businesses, so consumer coupons can be used there.
❌ 'Directly Managed Stores' are Not Usable: 'Directly managed stores' operated directly by the head office are classified as large corporations, so they cannot be used.

Case 1. Starbucks (❌ Not Usable)

Starbucks operates on a **'100% directly managed store'** system, where all stores in Korea are directly operated by the head office. Therefore, **consumer coupons cannot be used at any Starbucks store.**

Case 2. Olive Young, Daiso, Paris Baguette (🔺 Must Check Per Store!)

These brands have a **mix of directly managed and franchised stores.** Therefore, if the store you plan to visit is a **'franchised store', it can be used**, but if it's a 'directly managed store', it cannot.

🍯 Tip: Stores where consumer coupons can be used will have **a separate guidance sticker** provided by the government, so be sure to check before payment!

3. 'Delivery Apps' and 'Large Supermarkets', Cases Where They Can Be Used Exceptionally

🛵 Delivery Apps (Baedal Minjok, Coupang Eats, etc.):
- Pre-payment through the app is classified as 'online shopping mall' and is **not usable**.
- However, if you select **'Pay on Delivery'** and then pay with the **'store's own payment terminal'** brought by the delivery person, it **can be used**.
🛒 Large Supermarkets (E-Mart, Lotte Mart, etc.):
- Cannot be used at the main checkout counters of the supermarket.
- However, it **may be usable** at **individual leased stores** located within the supermarket (e.g., optical stores, beauty salons, some restaurants, pharmacies, etc.).

Use Smartly, Revitalize the Economy!

Although it seems complicated, it's not difficult if you remember the basic principle of 'using it at small business stores' and the difference between 'directly managed stores vs. franchised stores'.

The usage of 'Livelihood Recovery Consumer Coupons' was confusing in many parts, but has it become clearer now?
Starbucks is not allowed, and delivery apps only allow 'pay on delivery'... What do you think of these exceptional rules? Should they be changed to be more convenient?
If you receive this support fund, which 'good neighborhood store' would you like to use it at first?

We hope you use the received support fund wisely to revitalize your local economy and enjoy the benefits!

#LivelihoodRecoveryConsumerCoupon #LivelihoodRecoverySupportFund #ConsumerCouponUsage #Starbucks #BaedalMinjok #OliveYoung #Daiso #Franchise #HowToUse #Tips #Information #Summary #DirectlyManagedStore #FranchisedStore #LocalLoveGiftCertificate #Issue #News #EconomicNews #Policy #SmallBusinessOwners #SelfEmployed #Income #SupportFund #MustRead #Caution

Baemin Yes, Starbucks No? 'Livelihood Recovery Consumer Coupon' Usage, Focusing on Confusing Exceptions (Summary)