"'K-Fashion Holy Land' Dongdaemun Steps Up!"…'2025 Seoul Fashion Festa', 'Participating Designer Brand' Lineup Revealed!
"The heart of 'K-Fashion', Dongdaemun, is finally making a big move!"
The first official fashion festival where 100 'hidden master' brands from Dongdaemun will gather, the '2025 Seoul Fashion Festa', will be held at DDP for 3 days starting this Friday (19th). Beyond shopping, there are fun-filled experience programs and a 'hip' designer brand lineup! Let me tell you everything about this unmissable festa.
'FEEL IT, WEAR IT'…What's Different?
This 'Seoul Fashion Festa' is the first step in changing the paradigm of 'Dongdaemun' as we knew it. It's the first official stage where 50 wholesale brands and 50 designer brands will meet consumers directly, moving beyond the Changsin-dong sewing street.
'Shopping' is Basic, 'Fun' is a Bonus!
As the slogan 'FEEL IT, WEAR IT' suggests, this festa is designed as an 'experiential' festival where you can directly feel and enjoy, rather than just buying clothes.
- 📸 Four-cut Photo Booth: 'Life-shot' is a must!
- 🎨 Personal Color Analysis: Find the 'perfect match' color for you!
- 🎁 Roulette Event: An opportunity for 'great finds'!
- 📱 Live Commerce: Real-time shopping with domestic and international influencers!
[Exclusive] 'Preview' of Participating Designer Brand Lineup!
What makes this festa even more anticipated! It's the opportunity to meet 'hip' designer brands that you've been following on social media, all in one place. The participating designer brand lineup revealed so far is as follows:
| Hye-young Kim | Freno | Fake Chemical Club | Rune Cave |
| Acceptance Letter | Dawn Factory | Ivanenets | Phenomenon Cipher |
| Dailis | Saint Ego | Pegrec | Nuii New York |
| Akpil | Unloader | COKCOC | Supack |
| Synecdoche | Part of Universe | Serpe | Poshud |
| Kimoui | Betterkind | Narugang | Tkeb |
| Leuiel | Monophobia | Kisherihe | Apophania |
| Dilettantism | Wednesday Oasis | Et demain | Tosae |
| Shaqiri | Yugadang | Etch | Bmon Studio |
| FRIX by Kim Tae Hoon | Coet | Seaweare by The Genius | Unusual Normal |
'Must-Read' Before Visiting!…Event Information
- Period: September 19th (Fri) ~ September 21st (Sun), for 3 days
- Time: 11 AM ~ 8 PM
- Location: Dongdaemun Design Plaza (DDP) Design Street and Miraero area
Towards the Center of 'K-Fashion'
This 'Seoul Fashion Festa' will be an important signal for Dongdaemun to establish itself as the undisputed 'center of K-Fashion', beyond a mere 'apparel market'.
How about you 'FEEL IT, WEAR IT' the true charm of 'K-Fashion' yourself at DDP this weekend?
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