"Submitting in 5 Minutes?" ๐Ÿคฏ KBO vs TVING, The Full Story of the 90 Billion Won Media Rights War! (ft. Hur Koo-yeon's 'Agreement' Masterstroke)

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"Submitting in 5 Minutes?" ๐Ÿคฏ KBO vs TVING, The Full Story of the 90 Billion Won Media Rights War! (ft. Hur Koo-yeon's 'Agreement' Masterstroke)

Hello, this is BuildingStandard! ๐Ÿ˜Š

Everyone! **Tuesday, November 25th**, the hidden story behind the **'KBO broadcasting rights'** negotiations that made baseball fans' hearts pound has been revealed! ⚾️



"Will I have to pay to watch baseball next year?" ๐Ÿ’ธ
You must have been worried, right? The fear of 'paid content' loomed when **TVING** acquired the KBO broadcasting rights.
But it turns out that **KBO President Hur Koo-yeon's 'divine move'** protected our wallets! ๐Ÿ˜ฒ

"Demand double the price!"
"Fees? If you don't **agree** with us, we'll terminate the contract!"
The **'art of negotiation'** that made TVING yield in just 5 minutes! ๐Ÿค
Based on the stories from Baseball Department Live, I'll fact-check everything perfectly for you! ๐Ÿš€

Baseball fans! For the 2025 season, the fate of KBO broadcasting rights has finally been decided.
The protagonist is none other than CJ ENM's OTT platform, **'TVING'**.
But did you know that there was a **'fierce power struggle'** behind this contract, like a drama? ๐Ÿคฏ

The behind-the-scenes story of **President Hur Koo-yeon**, who secured a much higher amount than KBO's internal assessment, and stubbornly held out to prevent a **'viewer fee increase'** for spectators!
Let's reconstruct that critical moment when TVING ultimately had to raise the 'white flag'. ๐ŸŽฌ

1. ๐Ÿ’ฐ "60 Billion? No, Double It!" (Bold Negotiation for the Price Tag)



In the early stages of negotiations, KBO internally surveyed the appropriate price for broadcasting rights.
The conclusion was that around **60 billion KRW** would be appropriate, considering market conditions, although higher than the previous contract (45 billion KRW). ๐Ÿ“Š

  • (Hur Koo-yeon's Decision) ➡️ But President Hur Koo-yeon was resolute. **"That's not enough. Demand double!"** ๐Ÿ’ช
  • (TVING's Reaction) ➡️ TVING's working-level staff expressed difficulty with the sudden high demand. However, CJ Group's top management, unwilling to miss out on KBO as a killer content, eventually **approved** the payment. ✅
  • (Result) ➡️ Thus, a contract of unprecedented scale, approximately **90 billion KRW per year** (or more), was almost finalized. ๐Ÿ˜ฒ

2. ๐Ÿšจ "We Decide the Fees?" vs "Let's Agree!" (The Real War)



The problem came next. Having paid a hefty sum, TVING needed to recoup it, right? ๐Ÿ’ธ

  • (TVING's Trick?) ➡️ TVING tried to specify in the contract that fee-related clauses would be determined through **'consultation with KBO'**.
    • The trap of **'consultation'**: "We (TVING) will decide, and we'll notify you (KBO)" (meaning they could arbitrarily increase fees significantly! ๐Ÿ˜ฑ)
  • (Hur Koo-yeon's Fury) ➡️ President Hur Koo-yeon, who was on a business trip in Japan at the time, heard this news and called, saying, **"Absolutely not."** ๐Ÿ“ž
    • "Change 'consultation' to 'agreement'!" ๐Ÿ˜ค
    • The power of **'agreement'**: "If KBO doesn't agree, fees cannot be raised" (meaning KBO would have the **right to defend viewer fees**! ๐Ÿ›ก️)

3. ๐Ÿ“ž "A Match Ended in 5 Minutes" (One Call That Protected Fans)

President Hur didn't stop there and took a drastic measure. ๐Ÿ”ฅ



  • (Ultimatum) ➡️ **"If it's not changed to 'agreement', I will immediately terminate the priority negotiation!"** ๐Ÿ’ฃ
  • (TVING's Surrender) ➡️ TVING, unable to lose the almost-caught fish after betting 90 billion, called back in just **5 minutes**. ⏰
    • "Understood. We will coordinate through 'agreement' with KBO." ๐Ÿ™

Thanks to this crucial statement, despite TVING acquiring the broadcasting rights, **unreasonable fee increases became impossible**. ๐Ÿ“ˆ
Even considering inflation, prices are expected to be set at a level acceptable to fans. ๐Ÿ‘

๐Ÿ“ Closing Thoughts

We applaud KBO's negotiation power, which prioritized **'baseball fans' universal right to view'** over corporate profit. ๐Ÿ‘
Although it's moving to a paid platform, a foundation has been laid for not a 'full paid model' but rather a period of **'universal viewing rights (free viewing)'** or a reasonable pricing policy. ๐ŸŸ️

For the 2025 KBO League, can we expect higher quality broadcasting with TVING? ๐Ÿ˜‰
(Of course, if they only consider raising fees, fans won't stand still! We will be watching! ๐Ÿ‘€)

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