"The Building Even Seo Jang-hoon Fell For!"…In-depth Analysis of Mapo Seogyo-dong 407-28 Building Sale (As of September 2025)
Sale Overview and History of the 'Seo Jang-hoon Building'
- Location: 407-28 Seogyo-dong, Mapo-gu, Seoul (Near Sangsu Station, 2nd Class General Residential Zone)
- Transaction Date: July 2019
- Sale Price: 14 billion KRW
- Buyer: TV personality Seo Jang-hoon (a hot topic as his third owned building at the time)
- Land Price: 142.71 million KRW per pyeong
- Land Area: 324.3㎡ (98.10 pyeong)
- Total Floor Area: 1,215.86㎡ (367.80 pyeong)
- Floors: B2 ~ 5F
- Completion Year: September 5, 2014
- Road Conditions: 4-lane road
- Official Land Price: Approx. 74.78 million KRW per pyeong (Approx. 1.91 times the land transaction price)
Key Features and Amazing Investment Appeal
- Prime Location: Located near Sangsu Station and adjacent to the Hongdae commercial area, it boasts a very high floating population. As a 2nd Class General Residential Zone, it allows for a mix of commercial and office facilities, and its location on a 4-lane road ensures excellent accessibility. The fact that it's a celebrity-owned building adds to its appeal and value.
- Relatively New Building: Completed in 2014, it's a relatively new building in pristine condition, ideal for high-end offices or neighborhood living facilities (cafes, shops, etc.).
- Outstanding Investment Returns: The transaction price of 142.71 million KRW per pyeong in 2019 was considered a high-value transaction in Mapo-gu, but within the reasonable average range for Mapo-gu at the time (100-150 million KRW). As of 2025, prices for small buildings in Seogyo-dong have risen to 160-200 million KRW per pyeong, and the current estimated value of this building is approximately 16-18 billion KRW. An estimated annual rental yield of 3.5-4.5% further enhances its attractiveness.
- Vibrant Commercial Area: Seogyo-dong is a trendy commercial district linked with Hongdae and Hapjeong, with strong demand for shops and offices primarily catering to the younger demographic. With building transactions in Mapo-gu increasing by 9% in the first half of 2025 and redevelopment prospects in Hongdae, continuous value appreciation is expected.
Additional Information and Investment Considerations
- Inquiries: For detailed information on building properties or in-depth commercial area analysis, you can inquire about the latest official land prices and transaction records through the Mapo-gu Office Real Estate Information Division (02-3153-8114).
- Investment Tips: When investing in such Kkoma Buildings, the celebrity ownership can enhance brand value. Therefore, strategies to maximize rental income by attracting high-end tenants (famous cafes, boutique offices, etc.) are effective. Additionally, future renovations can further boost the building's value. Legal review (for change of use, taxes) and thorough profitability analysis are essential.
- Disclaimer: The analysis presented above is based on 2019 transaction data, and current market prices in 2025 may fluctuate according to real estate market conditions. It is always recommended to directly verify the latest actual transaction prices through the Ministry of Land, Infrastructure and Transport's Real Estate Transaction Disclosure System (www.r-one.go.kr).
The building sale case in Seogyo-dong, Mapo-gu, once again confirms Seo Jang-hoon's excellent foresight! It is evident that this was a shining investment in all aspects—location, building characteristics, and growth potential.
#MapoRealEstate #SeogyodongBuilding #SeoJanghoonBuilding #KkomaBuildingInvestment #SangsuStation #HongdaeCommercialArea #RealEstateInvestment #BuildingSale #InvestmentAnalysis #CelebrityBuilding #AssetManagement #RealEstateInformation #CommercialAnalysis #Renovation #RealEstateTips
