"The 'Will of the People' Won!"…KakaoTalk, 'Instagram Imitation' Finally Waves the 'White Flag', 'Friend List' Returns
Everyone, the 'will of the people' has finally triumphed over the 'national messenger's' audacious transformation.
Amidst continuous criticism and movements to 'deactivate', Kakao has finally raised the 'white flag'. It officially announced its decision to withdraw the controversial 'feed-style friend tab' and revert to the original 'friend list' format.
'Friend List' as Default, 'Feed' as an Option
The core of the improvements announced by Kakao are as follows:
- 'Friend List' Revival: The familiar 'friend list' format will return as the initial screen.
- 'Feed' as a Separate Menu: The controversial Instagram-style feed will be moved to a separate 'News' (소식) menu.
- 'User Choice' Provided: Furthermore, they plan to add a function allowing users to directly choose their preferred screen from the two options.
These improvements are expected to be implemented within the fourth quarter of this year, considering the development schedule.
'Preventing Exodus'…A Grand Transformation Ended in a '6-Day Reign'
Kakao's decision to 'rollback' just 6 days after the update is analyzed to be due to strong user backlash and the movement of 'messenger exodus'.
"As users increasingly posted 'KakaoTalk deactivation proofs' and switched to Naver's 'Line', Kakao made a quick decision to prevent the worst-case scenario."
'Short-Form' Controversy Also 'Simplified'…Kakao Takes a Step Back
Kakao also backed down on the 'short-form (now tab)' feature, which had drawn significant backlash from parents.
"Following the establishment of a new, simplified 'minor protection measure application' menu, they are reviewing further ways to streamline the process."
A Change Forged by the 'Will of the People'
This incident clearly demonstrated that the owner of the 'national messenger' is not the corporation but the 'people'.
Isn't the 'voice of the user' an important 'victory' that reversed the direction of a giant platform?
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