"Hermès of Bread?" Whitelier Raw Bread Honest Review (ft. Price, Highly Recommend Strawberry Butter Jam!, Storage Tips)

Folks! Folks! 😲 Did you know that there's an 'Hermès' in the bread world?
I heard it and thought, "No way, really~" but it's true. It's 'Whitelier's' premium raw bread! 🍞✨

This Whitelier raw bread, which boasts 'ultimate softness' and made me reflect on my past self who thought, "All bread is pretty much the same~," is truly something special!
I heard there's a store near Gayang Station, so I couldn't hold back my curiosity and went to check it out myself. (feat. How I met the jam of my life)

'Whitelier' started in Gangnam in 2019 and became a famous bakery brand known for its 'raw bread' alone. ('White + Atelier' = a feeling of a white studio?)

To confirm the legend (?) that "even the crust of the bread is soft," I headed to the Whitelier store near Gayang Station. The store was small, but the continuous stream of customers buying bread gave it a 'hot spot' vibe. (It's a takeout-only store, so there's no place to sit!)

1. "Hermès of Bread," What Makes It Different? 🤔

The reason Whitelier's raw bread is special lies in its 'ingredients' and 'care'.

Premium Ingredients: Uses fermented butter for rich flavor!
Special Flour: Uses Canada's highest quality flour, which is self-blended. (Said to be easy on the stomach because it's 100% pure flour with the outer husk completely removed!)
NO Additives: No eggs🥚, no preservatives X! (Emphasizes the natural taste by not adding extra additives or milk)
Special Method: Made by kneading for a long time with low-temperature water and baking slowly to achieve extreme softness and chewiness. (Hence, even the crust is soft...)

2. Menu & Price (Get Ready to Open Your Wallet! 💸)

Q. Is there only one type of bread? What about the price?
A. Yes, only 'Premium Raw Bread'! There are two sizes.

Full size (11,000 KRW)
Half size (6,000 KRW)

Q. I heard the jams are also famous?
A. That's right! It's also known as a jam hotspot. Tasting is available! (Excluding truffle butter jam)

Signature Jams (8,000 KRW each):
- Strawberry Butter (🍓🧈 Highly Recommended!): Strawberry + Butter
- Strawberry Rose (🍓🌹): Strawberry + Rose
- Raspberry: Raspberry + Strawberry
Seasonal Jams (8,000 KRW each):
- Blueberry Butter, Apple Mango, Earl Grey Milk (also popular!) - changes seasonally
Special Jam:
- Truffle Butter Jam (13,000 KRW)

Q. What about other menu items?
A. They also sell rusks made from bread (honey butter/garlic butter, 4,000 KRW each) and jam knives (4,000 KRW). Gift box packaging is also available! 🎁

3. "Shall We Cut It?" Cutting Service (Attention to Detail 💯)

Another charm of Whitelier! They cut the bread to your desired thickness right away.

1.2cm: Thin, recommended for children's snacks or sandwiches!
1.5cm: Good thickness for adding simple ingredients (like jam) (I chose this one!)
2.0cm: Recommended thickness for enjoying the bread's original taste and texture!
3.0cm: Recommended for crispy outside, chewy inside toast!

Of course, if you want to enjoy the taste of tearing it apart whole at home, you can request 'no cutting'!

4. 🚨 The Jam of a Lifetime? You MUST Try 'Strawberry Butter Jam'!

Folks, you absolutely must buy this... ⭐⭐⭐⭐⭐
The 'Strawberry Butter Jam' I put directly into my shopping cart after tasting it!

It's not an artificial strawberry syrup taste, but rather a truly refreshing fresh strawberry taste with an unbelievably savory and smooth butter flavor. 😭

The color is pretty pink, but the taste is even prettier...

Spread on bread, it just kept going endlessly. (Dieters, beware!)
It would definitely taste delicious spread on other breads or crackers.
(Jam requires refrigeration and should be consumed within 1 month after opening!)

5. "Today? Tomorrow? The Day After?" How to Enjoy Raw Bread Deliciously (Storage Tips)

Whitelier's raw bread has the charm of changing taste depending on the ripening time!

1st Day (Purchase Day): You can truly feel the warmth and chewiness (like rice cake texture!) of freshly baked bread. Tear it apart along the grain and just eat it!
2nd Day (Room Temperature Storage): After one day of ripening, its density increases, and the sweetness and butter flavor become richer.
After 3rd Day (Freezer Storage Recommended): Room temperature storage is only up to 2-3 days! After that, be sure to freeze it. (Recommended to slice before freezing!)
- Frozen bread can be used for toast, French toast, sandwiches, etc.! (Slightly toasting makes it crispy outside, chewy inside!)

6. So, How Does It Taste? (Honest Review)

"How soft can bread really be?" my thought vanished with the first bite. 😅
Truly... even the crust is soft. Even those who dislike crusts can eat this without issue.

On the first day, it's incredibly chewy like rice cake, and the next day, it becomes even more moist and sweet.
A subtle savory butter flavor lingers, making it delicious even without jam.
(But the strawberry butter jam is a must... please...)

If you're not careful, you can finish a half-size bag in one sitting. (Beware of blood sugar spikes! 🤣)

The nickname 'Hermès of bread' was not an exaggeration. While the price range is a bit high, it definitely felt 'premium' from ingredients to taste and texture.

Especially the combination with strawberry butter jam is truly... 👍
If you ever find yourself near Gayang Station, you definitely have to stop by! (The wait isn't long either!)

What's your 'life bread'? 🤔

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"Hermès of Bread?" Whitelier Raw Bread Honest Review (ft. Price, Highly Recommend Strawberry Butter Jam!, Storage Tips)